Singapore Positions To Be Global Hub For For New Asia Media

WDA and Singapore Media Academy unveil new CET facility to train media professionals.

Minister of State Lee Yi Shyan said that continuing training will help the media industry keep pace with rapid technological changes and stay at the forefront of content innovation.

He added that employers must look long term and upgrade workers’ skills to up productivity. He also encouraged them to tap on SPUR to upgrade workers.

Singapore Media Academy (SMA) opens its new premises at Clarke Quay, Riverside Point today, to provide best-in-class training at highly subsidised rates for aspiring talents and working professionals seeking to embark on a career in the vibrant media industry.

Covering an extensive area of 12,500 square feet, the academy is fully equipped with the latest equipment to help Singaporeans working in the media industry stay abreast of the cutting edge technology that keeps the industry vibrant and dynamic.

The suite of top-of-the-line training facilities include:

• a High Definition (HD) TV production studio – the first in Singapore to be used for training purposes;

• a 5.1 Surround Sound audio production laboratory and a video editing suite, and

• a customised radio production console which allows for presentational, operational and maintenance training all within the confines of the same studio.

• Commenting on SMA’s new facilities, Mr Chan Heng Kee, Chief Executive of WDA said “The rapid pace of change in the media industry demands that its professionals stay abreast of technological advancements and experiment with new techniques and skills.  A well equipped continuing education and training centre offering rigorous Singapore Workforce Skills Qualifications (WSQ) programmes plays an important role in addressing this need.  We hope to see new and existing media professionals upgrading their skills at the Singapore Media Academy.”

Building on partnerships with local and overseas media specialists, such as AV8, BBC, and the International Institute for Television Leadership, SMA will offer an immersive environment based on hands-on and experiential learning for trainees.

The comprehensive list of offerings includes WSQ media production courses in HD Cinematography, Film/TV Direction, Lighting and Sound Operations, as well as media professional courses in IPTV Creative Design, Broadcast Journalism, New Media Sales and Scriptwriting.  These areas are critical to ensure the success of the Government’s plans to nurture a pool of local talents over the next few years for Singapore’s media industry
“SMA is a bridge for trainees to interact and collaborate with both homegrown talent and foreign industry experts, to compete globally and reach international standards. Our WSQ courses will play a pivotal role in transforming Singapore into a Global Media Hub,” said Mdm Chua Foo Yong, MD of Singapore Media Academy.

The media sector in Singapore hires approximately 7,200 workers and contributes to about 1.5% of Singapore’s Gross Domestic Product (GDP). To kick-start Singapore’s transition to become the “Trusted global capital for new Asia media”, the Singapore Media Fusion Plan (SMFP) was launched in June 2009, with plans for the sector to generate $10 billion in value-add by 2015.

SMA was appointed by WDA in October 2008 as a media Continuing Education and Training (CET) centre to offer Workforce Skills Qualifications (WSQ) training under the Creative Industries WSQ (CI WSQ) framework developed to address manpower and training needs of the media industry.

For more information on the media industry in Singapore and courses available at SMA, please refer to the factsheet at Annex A.

Topics: content, continuing education, education, Global Media Hub, Governance, HDTV, innovation, media, media industry, production studios, Singapore, Singapore Media Academy, skills, SMA, SPUR, technology, techological changes, training, upgrade workers, video editing

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