Subscribe to our RSS feedrss

Visitor Arrivals To Singapore Decline By .5%

Source: Government of Singapore
Posted on: 24th November 2009

Singapore tourism sector performance for October 2009 fact sheet.

Key Highlights:

Visitor arrivals to Singapore reached 845,000 this month, registering a 0.5% decline against October 2008.

  • In October 2009, nine out of Singapore top 15 visitor arrival markets posted growth over October 2008. P R China recorded its first growth (+8.4%) since May 2008, spurred by an unprecedented eight-day Golden Week holiday. Hong Kong SAR registered the largest percentage growth (+27.4%) amongst the top 15 markets due to attractive travel package promotions. Malaysia (+26.2%), Vietnam (+11.8%), Australia (+7.6%), Thailand (+5.2%), Germany (+3.7%), the USA (+2.8%) and the UK (+2.3%) all saw growth this month.
  • Average Occupancy Rate (AOR) was at 82.7% for October 2009, the highest for the year, posting a 0.8 percentage point increase over October 2008.

VISITOR ARRIVALS

  • Visitor arrivals to Singapore declined by 0.5% year-on-year in October 2009 to reach 845,000 visitors
  • Visitor arrivals to Singapore registered 0.5% decline in October 2009 to reach 845,000 in October 2009.
  • Visitor days1 were estimated at 3.3 million days, a year-on-year decline of 4.6% in comparison with October 2008.

COUNTRY PERFORMANCE

  • Indonesia, P R China, Australia, Malaysia and India were Singapore’s top five visitor-generating markets
  • Indonesia (137,000), P R China (83,000) Australia (82,000), Malaysia (69,000), and India (67,000) were Singapore’s top five visitor-generating markets in October 2009. These markets accounted for 52% of total visitor arrivals for the month.

In October 2009, nine out of Singapore top 15 visitor arrival markets posted growth over October 2008. P R China recorded its first growth (+8.4%) since May 2008, spurred by an unprecedented eight-day Golden Week holiday. Hong Kong SAR registered the largest percentage growth (+27.4%) amongst the top 15 markets due to attractive travel package promotions. Malaysia (+26.2%), Vietnam (+11.8%), Australia (+7.6%), Germany (+3.7%) and the UK (+2.3%) all saw growth, which can be attributed in part to promotions under the Singapore Tourism Board’s 2009 Reasons to enjoy Singapore campaign. Thailand (+5.2%) and the USA (+2.8%) also posted growth.

South Korea’s arrivals, however, declined 48.1% partly due to continued cautious travel sentiments around the global outbreak of Influenza A (H1N1-2009).

OVERALL GAZETTED HOTEL INDUSTRY PERFORMANCE

  • Average Occupancy Rate (AOR2) was at 82.7% for October 2009, posting a 0.8 percentage point increase over October 2008.
  • Average Occupancy Rate (AOR3) was at 82.7% for October 2009, the highest for the year, posting a 0.8 percentage point increase over October 2008.
  • Average Room Rate (ARR4) for October 2009 was estimated at S$181, representing a decline of 24.2% over October 2008.
  • Revenue Per Available Room (Revpar5) decreased by 23.4% to reach S$150 in October 2009.
  • Hotel room revenue was estimated to reach S$135 million in October 2009, a drop of 24.4% against October 2008.

GAZETTED HOTEL INDUSTRY PERFORMANCE BY TIER

In October 2009, the AOR of Luxury tier was 78.3%, reporting the largest growth (+2.9 percentage points). The ARR of Luxury tier was $298 in October 2009, recording the smallest decline of 22.7% compared to the same month last year. Hotels in the Luxury tier saw the smallest decline (-19.7%) in RevPar in October 2009 to reach $233.

The hotel tiering system is a reference system developed by the Singapore Tourism Board (STB) to categorise the different hotels in Singapore into tiers based on a combination of factors that include average room rates, location and product characteristics.

Figures for the hotel industry are preliminary estimates, based on returns as at 13 November 2009. The current hotel tiers published are based on the hotels’ performance in 2008. The response rate across the tiers may vary.

  • Luxury – Includes hotels in the luxury segment and are predominantly in prime locations and/or in historical buildings
  • Upscale – Includes hotels in the upscale segment and are generally in prime locations or hotels with boutique positioning in prime or distinctive locations
  • Mid-Tier – Includes hotels in the mid-tier segment and are primarily located in prime commercial zones or immediately outlying areas
  • Economy – Includes hotels in the budget segment and are generally located in outlying areas

This monthly fact sheet provides a summary of the key statistics on total visitor arrivals and information on the performance of Singapore’s top-15 visitor-generating markets.  All comparisons made in this fact sheet are year-on-year comparisons with 2008.

The fact sheet is also available at the STB website at http://app.stb.gov.sg/asp/new/new02a.asp?id=3

Topics: , , , , , , ,

Print This Article in Plain Text Print This Article in Plain Text


Receive the Gov Monitor Newsletter

Latest Headlines

In The News

New Jersey Privatization Task Force To Streamline State Government

Governor Chris Christie has signed an

Massachusetts Seeks Federal Funding For Substance Abuse Programs

Governor Deval Patrick today announced that

President Obama On America Competing In The Global Marketplace

In his State of the Union

White House Highlights Master Recovery Act Transportation Map

Sometimes it’s good to look up

White House Reports WellPoint Trying To Stop Health Reform

In recent weeks, you’ve probably heard